TACORI

Among Top Retailers At Tacori Design Studio

This week the KARATS team was among the finest retailers in the nation that had the privilege to tour Tacori Design Studio. Handcrafted in California, with greatest artisans we saw first hand how Tacori Engagement Rings are crafted. It has been a wonderful experience and we look forward to sharing what we so passionately believe in. Delivering the highest quality jewelry. Proudly made in the US of A under the California Sun.

Tacori Design Studio

Tacori Design Studio

 

Tacori Ring

Tacori Ring

Club Tacori 2014

C lub Tacori 2014

 

Tacori Pretty In Pink

Tacori

Tacori

We just received the pretty in pink collection from our amazing and gorgeous designer TACORI. I personally enjoy working with manufacturers and designers that have a vision deep into the future for the welfare of everyone involved. Tacori is such a company. There ability to be on the cutting edge and represent the newest trends makes them a unique and one of a kind designer. I hope that you would take time to visit KARATS and see this collection in person as it radiates amazingness from all angles .

Akshay Andy Anand

KARATS – A 6 generation family business

 

 

 

The value for Quality, Dependability and Peace of Mind

Every day we make choices and decisions based on price, quality, speed, comfort and other reasons that make us choose why we do business with one company over the other.

There is one thing for sure, the extra cost for quality, dependability and peace of mind will always trump the low cost commodity. In today’s time and era literally everything has become a commodity. From the dentist office to air travel to even food. Walmart has gained its popularity in the presumption and many times being the lowest price in many things. The jewelry industry is one of the highly commoditized businesses as well, I face every day on how we can differentiate ourselves , how and what sets us apart.

I share with you a recent experience when I flew Frontier to to Los Angeles on a business trip. Despite the fact that I took the earliest flight to California our flight was not only cancelled and we weren’t notified with no agent at the gate 10 min before boarding. Customer service at the check in counter was not even close to being courteous and the 1-800 number that I called to find a different flight kept me on hold for an hour and fifteen minutes with a recording that said my wait is 7 minutes every 10 minutes. Waiting patiently with zero to none customer service I rebooked my flight to California with Southwest on my iPhone app within minutes and arrived for my business convention right on time (talk about convienience). On my return flight from L.A. Frontier would charge me $1.95 for a small cup of soda or juice that is provided as service with others. It surely made me think of the important questions. What is the price for DEPENDABILITY, RELIABILITY AND PEACE OF MIND ? The hundred dollar difference between Southwest and Frontier caused more agitation and frustration than what it could have been if I choose the service of a company that keeps customer service , Quality, Dependability on the forefront.

So, the important question to ask and consider is when you need a company to deliver on a timely fashion, get you to your destination on time, or provide exceptional service and peace of mind who would you choose? More often than none it’s not going to be the Walmarts or the Frontiers of the world, but the slightly expensive company that provides a valuable and pleasurable experience at a marginal cost difference.

I know the difference of what DEPENDABILITY, RELIABILITY AND PEACE OF MIND looks like. I hope you do too with the many choices we all make everyday. There is a reason why Apple, Southwest, Starbucks, Zappos, Target, Chipotle, Quick Trip, Verragio & Tacori are the leading pioneers in their industry.

Here is a quick hint and a great way to choose a business that will always be ahead of the curve and will always deliver more than minimum: LOCAL, FAMILY OPERATED, PRIVATE ENTERPRISE, A COMPANY WHERE EMPLOYEES ARE PUT BEFORE CUSTOMERS (happy employees make happy customers) . These operations are hungry for success and value EACH AND EVERY CUSTOMER that comes their way. I speak for them as I am one of them. I know them and know how we value every soul that we touch.

Think again the little difference, the marginal cost of a Verragio or Tacori vs a Chain Store price on the look alike ring and think again who will deliver QUALITY, DEPENDIBILITY, RELIABILITY AND PEACE OF MIND.

I’m going back to sharpening our pencil on how to be exemplary and provide more than minimum. The best advice I ever got was “It’s all in the Extra Mile”

Akshay Anand
Passionate Jeweler of a 6 Generation Family Owned Business
Overland Park, KS

Visiting TACORI factory

I just had the opportunity to visit the TACORI factory in Los Angeles, CA last week. The scale, craftsmanship and attention to detail is truly what sets it apart. It was indeed a privilege to be a part of a great group of retailers carrying the nations top Engagement Ring Brand. I invite you to visit KARATS in Overland Park, KS or our website at : www.karats.us to see his fascinating collection.

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